In the era of globalisation, technology and internet developments, expanding a company abroad is the next natural step for many business owners. When the local market becomes too small or too saturated, approaching international customers and overseas countries allows organisations to increase their revenue streams in a relatively organic way. Often, companies decide to enter a new market without actually \u2018being\u2019 there physically, e.g. a high street shop, as nowadays everything can be done fairly easily online. <\/p>\n\n\n\n
However, even with the technology developments, culture and language still play an extremely significant role when it comes to global business. In fact, a vast majority of people asked declared that they would be much more likely to purchase goods and services if the information about them were provided accurately in their native language. <\/p>\n\n\n\n
As you can image, this consequently creates the urge for businesses to work with translation service suppliers and linguistic agencies in order to accurately render their content intended for the target audience into their native language. <\/p>\n\n\n\n
What are translation services and why are they so important?<\/strong><\/p>\n\n\n\n Generally, a translation service refers to the linguistic conversion of documents and other materials, for example \u2013 websites, software, reports or legal papers. The translation must be completed by an accredited company.<\/p>\n\n\n\n Due to globalisation in business today, translation services play an extremely important part within customer acquisition channels in the international space. <\/p>\n\n\n\n Many businesses decide to translate their websites, documents or marketing projects directly into their target market\u2019s native language. This then helps the companies to successfully approach multilingual audience, and as mentioned previously, growing their revenue.<\/p>\n\n\n\n Most popular translation services<\/strong><\/p>\n\n\n\n Many people believe that professional language translations involve a simple word for word conversion. Although this may be true in a small number of cases, the extent of translation services is much wider than that, particularly in a corporate environment.<\/p>\n\n\n\n In most cases, especially within the corporate and business setting, translation services go far beyond the language aspects and also incorporate cultural and social factors.<\/p>\n\n\n\n In order to better understand the importance of translation services in today\u2019s world, we have spoken with TS24. TS24 is a leading specialist translation agency in London<\/a>, UK, and currently works with some of the most successful global businesses and supplies translation services across a variety of industries and languages. They have kindly offered to share their expert insight into the translations industry with us today. <\/p>\n\n\n\n According to TS24, written translations are only a small portion of the language services required within the business environment. Although very popular amongst individual clients, for translating certificates and personal documents, corporations and business clients often require a more specialist service, also known as localisation.<\/p>\n\n\n\n This type of translation takes into the account not only the linguistic aspects, but also takes a careful look at socio-cultural aspects that may affect the efficiency of the translated materials. <\/p>\n\n\n\n For example, when rendering a marketing campaign, the translator must fully understand not only the market\u2019s native language, but also habits, purchasing stimuli as well as cultural views that may positively or negatively affect how your brand is perceived abroad. <\/p>\n\n\n\n According to TS24, localisation is today one of the most popular translation services amongst the UK based businesses and as more and more companies approach international markets, they expect the demand to grow significantly in the coming years. <\/p>\n\n\n\n What documents should your business translate?<\/strong><\/p>\n\n\n\n The types of documents and materials your business should translate during an internationalisation process is a very complex issue. The variety of content you should translate depends on a number of factors, for example, whether you intend to approach your customers solely online, or you also plan a physical store located in the target country. The country\u2019s legal system as we as cultural factors can also play a part.<\/p>\n\n\n\n